Beyond Hangovers

You know how mixing beer, wine and spirits gets you drunk more quickly? Except it doesn't. Sick beyond words - certainly!  But 'alcohol is alcohol' and 'the effect is determined by how much you drink, not what you drink.' Well so it seems! Perhaps others would have done (far) better in Diageo beverages' Drink IQ Quiz 🙄 Although it should still provide some surprising insights! In its central role at Lounge 0.0% - an airport attraction with a snazzy spot of style! Slick scene for selfies: Lounge 0.0% is situated within the World Duty Free store at Heathrow Airport The event is staged as an immersive, alcohol-awareness experience at Heathrow Airport's Terminal 5. While essentially a brand activation exercise for Tanqueray 0.0% (launched last October). And to many, it may seem like a virtue-veiled, product promotion spectacular! However the project supports the aims of Heathrow Airport in promoting flight safety. Since 2018 the aviation industry has run ...

  Mocktails are on the move - one way or another! The Alcohol-Free cocktail has matured in taste, style and elegance in recent years. So is it time for a more serious sobriquet? Let's look at the issues that may be infusing Mocktails with a complimentary shot of cringe. . .   'The Spiritfree Manifesto'   It's time for a little stroll back to 2017. . . when mocktails were on the mend: sickly syrups and fruit juice galore were giving way to talented bar-room mixology. However, top Chicago bartender/business visionary Julia Momose began to notice unease among Mocktail customers. A certain stigma. Shared by those who provided their drinks, in a new era of the "considered nonalcoholic cocktail". Chicago mixologist and force of nature Julia Momose in her element www.momosejulia.com    The whole process began to lack "a term more befitting the skill that goes into creating the beverage" - and not because of pride on the part of the bartender. Well, partl...

Non-alcoholic Tequilas have really arrived on the drinks scene! And their taste captures the essence of Mexico's spicy spirit. So why be sick in a sombrero when you can fiesta till sunrise in style? 😎   Take an alcohol-free turn at Tequila Time and steady your Salsa steps! An alcohol-free Cinco de Mayo The Latin Spirit really leads the way with Celebrations - and that's official! On May 5, sales of beer in the US exceed those of the Superbowl , and even St. Patrick's Day partying! Now add scenes of Tequila sloshing around all day, and night. And all in all, there's too much opportunity for regret the next day! So it's great to be able to enjoy Cinco de Mayo with alcohol-free Tequilas . Or simply slow things down when the pace turns a little too loco! 😉 All the traditional elements to fully experience Tequila shots with salt (yes salt!) and lime pieces Let's look at a few regular questions . . .  Is there a non-alcoholic Tequila? Yes! - there are now sever...

  What's the first thing you'll do when entertaining guests this Easter? That's right - offer them all a drink! And here's why non-alcoholic beverages make so much sense for hosting a successful Easter get-together . . .   The UK's first agave-based Tequila alternative by Mockingbird Raising alcohol-free drinks glasses for Easter 2022! So your guests have arrived and you're all eager to relax. It's time to catch up and enjoy the Easter celebrations. 'So what can I get you?' - your warm offer extends their way! Now think. How many times have you heard one of your visitors reply 'oh, not much for me really, I'm driving' - or some other sad mumble? And we all know that's typical guestspeak for 'it's my other half who'll be having the fun today/I'll just do my best to keep up with these jollies'.  (or some similar scenario) So you serve them something (not unlike) lime & soda. And hope the guilt and gloom keeps a...